Neighbourhoods, local scenes & tourist development. Part 1:The LGBT...
Rainbow Flag at the Town Hall of Schöneberg (Berlin) by Ares Kalandides and Nils Grube Schöneberg is a Berlin neighbourhood with an established, diverse and strong Lesbian, Gay, Bisexual &...
View ArticleGreece Deserves Better Than Placemats and Paper Cups, Mister Minister
Article by Gregory C. Pappas in the Huffington Post “Yes, you’ve read the headline correctly. Greece’s brilliant marketers — the very agency responsible for promoting Greece’s image abroad — have...
View ArticleConsumer Brand Loyalty for Destinations
by Kenneth Wardrop Recent Harvard Business Review research in to consumer loyalty to brands identified two key research findings: firstly that delighting customers does not build loyalty, however...
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